So a content writer or journalist has asked to interview you for a magazine, newspaper or online article?

What a great opportunity to spread your message! And get a nice boost for your credibility.

Here’s how to make it an all-round success.


  • We journalists and writers don’t have a choice about our tight deadlines and if we don’t hear from you quickly we’ll need to move on. A simple Yes or No is fine.


  • Of course I’ll have my own questions. But you’re the expert – I’m always interested to know what you think the key message should be.
  • Bring to mind the audience you’re talking to (depending on which publication the story is for) and what they need to hear. This will change what information you give as well as the language you use.

Remember you’re just chatting

  • In most cases, simple conversational language is best. It means I’m more likely to quote you directly rather than needing to paraphrase. Plus, the audience will find it easier to absorb your message.
  • Don’t use a technical term if a simpler one is just as good.


Stick to the point

  • Sadly, we never have enough room to print all the gems in your answers. Being clear and to the point is so helpful.

Be generous with your advice

  • Sharing your expertise entices potential clients to contact you directly for more.

Don’t ask to see the story before it’s published

  • Most publications do not allow journalists to send draft stories to anyone before they’ve been published.
  • We do want to get it right – if there’s a particular point that’s open to misinterpretation, please take time to clarify it.

Spread it further

  • I make a point of sharing the published article with anyone I’ve interviewed. Keep spreading your messages further by posting the article on your LinkedIn profile, in your newsletter and other social media channels.

 Want more opportunities?

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  • Update your website and LinkedIn page.
  • Make your contact details easy to find.