So you’ve been invited to comment on a magazine, newspaper or online article?
Fantastic! Here’s how to make it an all-round success.
Make the most of the megaphone
- Being quoted in the media gives you the chance to spread your message to a much wider audience than you could reach on your own.
- It also boosts your profile and credibility.
- We journalists and writers don’t have a choice about our tight deadlines and if we don’t hear from you quickly we have to move on.
- The journalist will have their own questions but will also be interested to hear what key messages you want to mention.
- Bring to mind the audience you’re talking to and what they need to hear.
Remember you’re just chatting
- In most cases, simple conversational language is best. It means you’ll be more likely to be quoted directly, and the audience will find it easier to absorb your message.
- Don’t use a technical term if a simpler one will do.
Stick to the point
- What are the main messages you want to get across? What is the crux of the answer to the writer’s question? Leave out any waffle in between these two topics.
- If the writer finds you helpful and reliable they will interview you for other stories and suggest you to their colleagues.
Don’t ask to see the story before it’s published
- Most publications do not allow journalists to send draft stories to anyone before they’ve been published.
- If there’s a particular point that’s open to misinterpretation, take the chance to explain it clearly in the interview.
Want more opportunities?
- Subscribe to SourceBottle
- Update your website and LinkedIn page.
- Stay active on the social media channel of your choice.
- Make your contact details easy to find.