So you’ve been invited to be interviewed for a magazine, newspaper or online article?

What a great opportunity to spread your message further than usual, and boost your credibility. Here’s how to make it an all-round success.



  • We journalists and writers don’t have a choice about our tight deadlines and if we don’t hear from you quickly we have to move on.



  • The journalist will have their own questions but will also be interested to hear what key messages you want to mention.
  • Bring to mind the audience you’re talking to (depending on which publication the story is for) and what they need to hear.


Remember you’re just chatting

  • In most cases, simple conversational language is best. It means you’ll be more likely to be quoted directly, and the audience will find it easier to absorb your message.
  • Don’t use a technical term if a simpler one will do.


Stick to the point

  • What are the main messages you want to get across? What is the crux of the answer to the writer’s question? Leave out anything outside these.


Be generous

  • Holding back your best advice because clients usually pay you for it? Sharing high quality, practical information lets potential clients realise your expertise and contact you for more.


Don’t ask to see the story before it’s published

  • Most publications do not allow journalists to send draft stories to anyone before they’ve been published.
  • We do want to get it right – if there’s a particular point that’s open to misinterpretation, please take extra time to explain it in the interview.


Spread it further

  • I make a point of sharing the published article with anyone I’ve interviewed. Keep spreading your messages further by posting the article on your LinkedIn profile, in your newsletter and other social media channels.


 Want more opportunities?

  • Subscribe to SourceBottle
  • Update your website and LinkedIn page.
  • Stay active on social media.
  • Make your contact details easy to find.